And Now For An Important Message: Convincing You To Get The Coronavirus Vaccine

Elvis Presley receives a polio vaccine in New York City in 1956 in an effort to inspire public confidence in the vaccine. The Ad Council says it will be recruiting trusted influencers for its campaign around the coronavirus vaccine.

Some Americans say they don’t want to be vaccinated against the coronavirus. NPR’s Ari Shapiro talks with the Ad Council’s CEO about public health messaging and ways to reach vaccine skeptics.

(Image credit: AP)

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